Tips for More Photo Sales #1

Well this seems like a no brainer. So if it is, why aren't more photographers doing it?

Shoot images of subjects that are in demand.

Subjects that are constantly in high demand include "model released" shots of people interacting. This includes "lifesyle" photos, minorities and ethnic mixes, industrial and people working photos and anything high tech and currently in the news (with people).

People shots sell. Period.

How you get the shots willl depend not only on your photography skills, but your equiptment, assess to a studio, access to a variety of subjects and your financial resources. For example, can you utilize existing studio equipment to do "contained" portraits such as someone on a cell phone, playing games or using a blackberry? Do you have access to "good looking" models? Are they free or do you have to pay them. Can you afford to "stage" a day long photo shoot with clothing changes, props.

Don't panic ... you can still get lifestyle shots with your point and click ... on the beach. Good saleable photos!

Access to "models" is a matter of putting on your thinking cap. Do you have a friend who loves to jog? Arrange to meet him/her and catch the action. Take along several changes of clothing (bright colors, subdues colors). Then shoot with sales in mind. Leave plenty of room for captions or headers. Shoot verticals and horizontals.

Does your neighbor have kids? Shoot them in the backyard. Playing, having fun, not having fun. Be sure to have permission and to give prints to your neighbors in exchange for the all imporant "model release."

Get a friend to take you to work with her. Get permission of course. Shoot her at her computer, talking with co-workers. Doing whatever it is she does. And don't forget the model releases for everyone in the photos. Do your homework ahead of time. What are the buyers looking for? What are they buying. What shots are you seeing as the #1 sellers at the stock agencies? What shots are you seeing in your favorite magazines. THAT'S what's selling.

More Tips coming to this blog soon!

Melanie